My brand brief and checkpoints for the company can be found here.
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/193bbf8f-71b9-4688-95ec-a04d82b02396_rw_1920.jpg?h=2e2e982c811b2559139bd36779fcd9f0)
The mark was created to resemble the modern era of film photography using the base typeface of Bely Display, while also using a color palette that was inspired by film negatives. The mark needed to be welcoming and unique, but keep the subtle geometric shapes that film cameras so often use.
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/3e81488d-c60e-411f-9389-8c8eab447e5c_rw_1920.jpg?h=fc1cd7eb2ea2a9d5c34e589190e961a5)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/069ea1d3-4d72-4980-9ebf-4ad98877734e_rw_1200.png?h=9435b026f4200a8454ffe02ff2df63ed)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/b9fb9bfc-c7aa-4dd0-90f1-de16dee7696f_rw_1200.png?h=9a63974fa41bb3bff2fb9097823185da)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/f556c867-fbc8-40f5-a0f2-f530fcb6e8ca_rw_1200.png?h=ea3ee913be4b1743e9c67eb5f02dd554)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/819598d2-1a0d-4b95-962e-a342b29dc092_rw_1200.png?h=bf99c74b7c6036aae242b7331ea03584)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/f3139494-f1cc-4ee8-a1e2-ed28134270b2_rw_1200.png?h=05d60adf9096aacdda6054ceef484685)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/ed8fd831-b547-48d2-afee-63cc50bae51a_rw_1200.png?h=4f7a34e7f67320224e28470a06b55522)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/6570d2dd-7a4f-4a52-9c4e-2ea176d47ac1_rw_1200.png?h=99250e7eb6b225a828dc99465312b842)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/694040a6-cacd-487d-802d-d45b31166a67_rw_1200.png?h=f9ceced661c60245dbeabcd665c1ae38)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/581a0964-51f9-4a39-98f0-f1d79a64f1c0_rw_1920.jpg?h=1e4f57fd739b5052861f87728f5e6cf3)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/9e0bf2a3-8c32-4f05-99c8-968e38863850_rw_1920.jpg?h=887962993da19336bea5dd91f4f6d93d)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/01143763-7eb6-4c29-b687-c99274720a0e_rw_1920.jpg?h=32647fa00325caeee3998171f17e40bd)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/a9ed2b4c-a94f-4f43-9182-95db992db5a9_rw_1920.jpg?h=8d880ba7211f09d91d826e20a17183e8)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/bdaef6a9-b83b-44bc-8091-71720e6d7f17_rw_1920.png?h=1f8e2bc16d80cf42abf54d9c46e2a151)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/a144f3f9-1f41-4878-8cdd-97b344f57fbc_rw_1920.png?h=7361137b72704e6d7fc78fb6cf838c18)
![](https://cdn.myportfolio.com/922fcef7bc0e9058662bb9c57c09b522/7b5bcb23-9f5f-4231-9baf-2c689e2d4c08_rw_1920.png?h=7bccfd1fe37c5a8b8790a32089f374f0)