Arts and Culture Alliance

As part of my senior year branding class, we were in contact to work with the ACA of Knoxville to rebrand the organization as a whole. This included a new mark, website, and any deliverables that we thought would help push them into the market.

My research document for the project can be found here.

After a few iterations with the mark, I landed on a culmination of dots that represent the different varieties of artists coming together in one group. The mark combines the "a" and "c" letter forms that represent arts and cultures in the organization.

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